Create a marketing plan Essay Example | Topics and Well Written Essays - 2000 words

Create a marketing plan - Essay ExampleThis will not lone(prenominal) help him to offer the customers better services but also increase the popularity of the cafe through record book of m egressh. Apart from this the focus would be on providing services according to preferences of the local customers. An otherwise advantage of hurry a sole proprietorship telephone circuit would be keeping all the profits and all the business affairs a secret so as to compete successfully with the competitors. The location of the cafe would be 46/48 The Hornet, Chichester, West Sussex, PO19. The size of the property is 2250 sq. ft, which includes the ground al-Qaida, first floor and the second floor of the building. The Hornet was selected as it is situated in a very prominent trading spot of the city. The place is displace with traders and it is a very busy location of the city where the population of coffee drinkers is high. The rent of the property would be ? 27,500. Market Analysis Market an alysis involves studying the dynamics and the attractiveness of the market within the industry. It is a part of industrial analysis, which also helps to understand the internal and external environment of the company. It is also referred as an probe often whole market that is required to take necessary decisions regarding promotional activities, purchases, recruitments, facility expansion and other significant tasks. 1 Market Segmentation Marketers cannot customize their products according to the taste and preference of every individual. So they light upon people with similar needs, tastes and preferences and group them together to form market segments. This not only helps the marketers to identify the preference of different groups, but also help them to focus on a few groups and conk out their products accordingly. 2 Restaurants and cafes form a part of the hotel and restaurant industry. People from all age groups visit restaurants and cafes. Moreover, survey or comic themed c afes would not only be preferred by kids but also youngsters, college goers, marry couples and old people. So 1 Piece cafe should welcome diversity in this case. They should not designate themselves to a specific segment based on the demography or geography or behavioral pattern. The working or business class women should be paid more attention to show that single Piece Cafe values its customers. The cafe is mainly based on the theme of One Piece, which is real a well-know Japanese animation series. There is a huge fan following for this cartoon series in Japan and in other parts of the earth. It is based on a pirate theme. So the interior designs also would be based on the same. This would attract the fans of One Piece round the world to visit One Piece Cafe. Even Tourist visiting the country would like to come to One Piece Cafe to experience the One Piece ambience and enjoy dinner or only if a cup of coffee. Targeting Target market involves a group of customers for whom t he company designs, and develops a product or service. The marketing strategy and mix are designs prepared by the marketers to satisfy the target customers. Targeting can be of two types differentiated and undifferentiated. Differentiated targeting signifies focusing on a particular type of customers and leaving out the